Overview

Jordan’s audience was deep — but the funnel wasn’t. His info product ecosystem had traffic, brand pull, and a loyal base, but conversion metrics were underperforming. The checkout drop-off was steep. Email flows weren’t converting. Segmentation was nearly non-existent. He wasn’t optimizing — he was surviving.

We were brought in to fix the foundation and push it into high-leverage territory.

Approach

We began with the funnel’s core leak: lead gen → tripwire → main offer.

Step one was a full CRO audit across three devices, five geos, and three traffic sources (organic, Meta paid, YT Shorts retargeting). We identified:

• 13 redundant scroll sections
• 7 UI friction points between opt-in and checkout
• Unsegmented cold list — 67% of emails were irrelevant to funnel stage

We stripped the main landing sequence and rebuilt it modularly, using dynamic blocks by device. We also deployed a 4-segment email conditioning framework, identifying user intent buckets: newbie, curious, mid-operator, advanced. Each got its own CTA logic, bonus stack, and frequency curve.

CVR on the main checkout jumped 71% in 3 weeks — with no change in offer or spend.

We tested 8 subject lines per email and implemented countdown-based psychological frames, improving open rates by 34% and clickthroughs by 102%.

Email CTR doubled, and time-to-purchase compressed from 7.2 days to 2.9.

Finally, we integrated survey logic into the funnel to self-sort new leads and dynamically route them into segment-specific VSLs.