Norman Hayman – My Results

Partner

Results

Advised on the structure and automation of a decentralized creator network used to distribute issue-focused short-form content to younger voting segments.

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Architected a high-volume creator system that supported Amazon’s Prime Day and product launch cycles with fully traceable UGC-to-sale pipelines.

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Built a short-form funnel designed to stress-test virality, sharpen narrative positioning, and activate algorithmic loyalty across TikTok, IG Reels, and Shorts.

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Built the backbone behind MrBeast’s narrative virality system — designed to forecast viewer behavior, elevate creative precision, and maximize global shareability.

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Built the backend structure behind Yes Theory’s purpose-led brand partnerships, enabling story-driven UGC at scale without diluting mission.

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Built the community engine that turned MrBeast Gaming’s Discord audience into a repeatable YouTube view funnel and high-converting merch machine.

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Directed the multi-platform creator launch strategy for Echo’s flagship hydrogen water bottle ahead of CES, combining biohacker trust-building with UGC at scale.

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Barstool Sports

Engineered Barstool’s first modular clip distribution system — built to surface viral micro-moments, push them platform-wide, and monetize audience reactions in real time.

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Engineered the backend content system that powered Hormozi’s B2B short-form scale across 5 platforms with near-zero creative bottleneck.

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Engineered the drop-focused UGC system that turned gym-floor creators into aggressive conversion assets for YoungLA’s core line releases.

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Helped Chase launch a creator‑driven financial trust campaign aimed at Gen‑Z, redefining financial education in a platform-native voice.

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MrBeast Feastables

Ran the grassroots UGC engine behind Feastables’ convenience store expansion, turning creator-driven snack hype into real-world store velocity.

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Rebuilt AutoDS’s growth stack from the ground up, driving MRR growth and positioning the brand for a successful acquisition by Fiverr.

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Rebuilt the backend of Jordan’s info-product funnel to increase revenue per click and reduce CAC friction through deep segmentation logic.

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Restructured Meta's Reels Bonus funnel to drastically improve creator onboarding and payout visibility.

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Structured the content feedback loop that helped Airrack optimize long-form retention using Discord, watch time analytics, and pre-edit feedback cycles.

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Systemized Liquid Death’s chaotic creator content strategy, transforming viral stunts and anti-branding into a repeatable micro-influencer engine.

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